Scope. The number of templates, the design approach, functionality, integrations, content and any SEO migration decide the one-time build. Software, hosting and maintenance are separate, recurring costs. A clear brief is the fastest way to a quote you can compare.
There is no single price for a website because each of these can make the same “five-page site” a very different project.
How many distinct layouts the site needs. Ten service pages on one template cost far less than ten unique layouts.
Unique layouts, location pages at scale, many content types
Reusable templates and a clear sitemap
Adapting an existing theme, designing on a component system, or creating a fully bespoke look with custom motion.
Bespoke art direction, custom illustration, complex animation
A defined design system and fewer review rounds
Forms and booking are light; ecommerce, customer accounts, portals and calculators add significant build and testing time.
Checkout, accounts, dashboards, configurators
Launching must-haves first, adding features in phases
Connecting CRM, payments, inventory, ERP or custom APIs. Each needs mapping, error handling and testing.
Two-way sync, legacy systems, custom APIs
Off-the-shelf connectors and one source of truth
Who writes, edits and sources the copy, images, case studies and FAQs — and when it’s ready.
Writing from scratch, photography, late content
Final copy supplied before design starts
A new site with no traffic is simpler than a redesign that must map, redirect and monitor existing URLs.
URL changes, large migrations, multiple languages
Keeping URLs where possible, planning redirects early
Meeting accessibility and speed targets on every template, not just the homepage.
Heavy media, many third-party scripts
Lean templates and fewer plugins
The number of stakeholders, review rounds and the deadline.
Many approvers, compressed timelines
One decision-maker and agreed feedback rounds
Pick what applies. The meter shows relative effort — it is not a price — and the brief updates as you go.
A clear quote separates the one-time build from software, hosting and maintenance, so you can see what you pay, when, and to whom.
Discovery, sitemap, design, development, content work, SEO setup, testing and launch.
Premium themes or plugins, ecommerce apps, booking tools, fonts, form or search services.
Hosting plan, domain renewal, CDN, email sending, backups storage.
Updates, security checks, backups, monitoring, small content changes and fixes.
Use this structure to compare proposals line by line. If a quote can’t be mapped onto it, ask what’s missing.
Goals, audience, sitemap with 12 pages on 5 templates, must-have features, integrations, content responsibilities.
| 1 | Discovery and sitemapGoals, audience, page list, templates, content plan | In proposal |
| 2 | DesignDesign system, key templates, mobile layouts, review rounds | In proposal |
| 3 | DevelopmentTemplates, CMS setup, forms, functionality and integrations | In proposal |
| 4 | ContentCopywriting, editing, image sourcing, content entry | In proposal |
| 5 | SEO and launchMetadata, redirects, analytics, QA, launch support | In proposal |
| 6 | Software and licencesEach tool, its vendor and billing cycle | Vendor price |
| 7 | Hosting and domainPlan, renewal dates, account owner | Vendor price |
| 8 | Maintenance plan (optional)What’s included, response times, hours | In proposal |
Final copy supplied before design; two review rounds per template; existing brand guidelines.
Photography, paid ads, third-party licence fees, new features after sign-off.
Payments tied to discovery, design approval, launch.
Written change request, estimate, approval before work starts.
Illustrative structure. Amounts are supplied in each proposal.
Pages and templates are the backbone of every estimate.
Launch the core, then add features in phases.
Late copy causes redesigns and delays.
Each one adds licence cost, updates and risk.
Retrofitting structure and redirects costs more.
Decide who updates, backs up and monitors the site.
Honest answers without made-up price tags.
Because two “five-page websites” can mean very different things: templates, design approach, functionality, integrations, content and migration work all change the effort involved. Comparing quotes only makes sense when the scope is the same.
Only a very rough one, and it’s rarely useful. A short brief — goals, page list, must-have features, integrations and content status — lets us give a scoped estimate you can compare.
Usually, at the start. Adapting a theme can suit a simple early-stage site. Custom design makes sense when you need distinct branding, specific workflows or a structure the theme can’t support. Premium themes and plugins can also add recurring licence costs.
Yes. Site structure, metadata, redirects, speed and analytics are much cheaper to build in than to retrofit — especially in a redesign that changes URLs.
Hosting and domain renewals, software and plugin licences, and maintenance or support. A clear quote lists these separately from the one-time build.
Yes. Share your brief and we’ll return a scoped proposal that separates the build from software, hosting and maintenance, with assumptions and exclusions listed.
Build, software, hosting and maintenance listed separately, with assumptions and exclusions in writing.
