CRM Automation: The Challenge, the Work and the Evidence
How CRM setup, segmentation, email automation and SMS workflows helped AL-Araf replace manual follow-up with lifecycle journeys that bring customers back.
- Client
- AL-Araf, luxury Eastern-wear ecommerce
- Services
- CRM automation · Email · SMS · Segmentation
- Headline result
- +74% abandoned cart recovery
More returning customers, less manual chasing.
Follow-up that depended on someone remembering.
AL-Araf needed a better way to manage leads, customers, follow-ups and retention campaigns. Follow-up was manual, customer data was disorganized and lead opportunities were being missed.
There was no abandoned cart flow and no communication after purchase. Segmentation was weak, so messages couldn’t be matched to customers, and limited reporting made it hard to see what was working.
See the AL-Araf website build →- 01Organize the data
A CRM structure and segments that reflect real customers.
- 02Automate the journeys
Welcome, cart, post-purchase, review and win-back flows.
- 03See what works
A reporting dashboard in place of guesswork.
Every gap, matched to what MTI Tech created.
Select one of the problems the business faced to see which workflows and structure addressed it.
What each result measures.
Retention results are easy to overstate. Here is what each figure tells you, and what it doesn’t.
More abandoned carts turned into orders once the reminder sequence and SMS reminders were running. Before, there was no cart flow at all.
Growth in revenue credited to email. Email platforms credit sales that follow a message, and some of those customers might have bought anyway.
More customers buying again, supported by post-purchase, review and win-back flows.
Manual follow-up the team no longer has to do, because the journeys now run automatically.
No holdout comparison is reported for this project, so these figures show growth in credited results rather than proven extra revenue. To measure what flows truly add, hold back a random group of customers from receiving them and compare. Our CRM retention guide explains how.
A better store, followed by better follow-up.
The client also reported well-structured site journeys, improved navigation and an improved UI and UX, which connect to the AL-Araf website MTI Tech built. The website brings customers in; the CRM workflows keep the relationship going after the first order.
Automated messages are only as good as the data and permissions behind them. Segmentation and a clean CRM structure came first, so each flow reaches the right customers.
CRM automation · Email marketing · SMS automation · Ecommerce retention · Segmentation · Reporting
Replace manual chasing with journeys that run themselves.
Share your CRM, your store and the follow-up you do today. We’ll map the lifecycle flows and the data they need before building anything.