EX-112Catalog
Unmatched SKUTOTE-SND-L not found in product masterCACatalog owner
Ecommerce back-office support
Ecommerce Back-Office Support from Product Records to Order Follow-Up
Keep recurring store administration organized behind the customer experience.
MTI Tech supports product information, order-related records, CRM updates and recurring ecommerce tasks. We help document what needs to be maintained, which changes require approval and how your team should review outstanding issues.
New
Everyday Canvas Tote
Canvas Tote · Violet
$48.00
SML
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Product record · TOTE-VIO-MIllustrative
TitleCanvas Tote · VioletApproved
CategoryBags › TotesApproved
Item identifierTOTE-VIO-MMatched
Images4 of 4Checked
Price$48.00Needs authorization
Inventory32Per your rules
Changes logged · sample-checked before apply
Support the work that repeats
Four aisles of recurring store work.
Product information
Maintain approved titles, descriptions, categories, item identifiers, images and other agreed fields. Treat pricing and inventory changes according to your authorization rules.
TitlesDescriptionsCategoriesItem identifiersImagesPricing · your rulesInventory · your rules
Order administration
Organize status-related tasks, documentation and follow-up records within the agreed scope.
Status tasksDocumentationFollow-up recordsWithin agreed scope
Customer and CRM records
Keep approved customer information and operational notes consistent across the systems included in the engagement.
Approved customer infoOperational notesConsistent across included systems
Reporting preparation
Summarize completed updates, open exceptions and recurring problems that need a management decision.
Completed updatesOpen exceptionsRecurring problemsFor a management decision
Protect the details that affect customers
Update the right item. Not just a similar one.
A small data change can affect the wrong product, variant or customer message. Document how item identifiers are matched, which source is authoritative and what happens when records disagree.
Parent listing vs specific item
Canvas ToteParent listing · TOTE
Violet · STOTE-VIO-S
Violet · MTOTE-VIO-MUpdating this item
Sand · MTOTE-SND-M
Authoritative source: product masterRecords disagree → exception, not a guess
Where a product has variants, the review should distinguish the parent listing from the specific item being updated.
Spreadsheet import · 240 rows
SKUFieldNew value
TOTE-VIO-STitleCanvas Tote · Violet
TOTE-VIO-MCategoryBags › Totes
TOTE-SND-MImages4 files
TOTE-SND-LTitle— no match —
MUG-BLK-01DescriptionUpdated copy
Sample checkRecovery planApply import
Do not treat every spreadsheet import as safe to apply without a sample check and a recovery plan.
Build an exception queue
Record the issue. Name the owner. Don’t guess.
Examples include an unmatched SKU, conflicting product information, an order without the required reference or a customer request outside the approved process. Record the issue and the owner responsible for resolving it rather than making an unsupported change.
EX-113Product
Conflicting product informationTwo descriptions for the same itemMLMerchandising lead
EX-114Order
Order without the required referenceFollow-up record cannot be linkedOLOperations lead
EX-115Customer
Request outside the approved processRouted, not improvisedSLSupport lead
Separate operations from retention strategy
Connected, but not the same job.
Back-office support
Keeps the store functioning
Maintains the records and tasks that keep the store functioning.
Measured byQueue ageChecked updatesRework
CRM automation
Designs customer journeys
Designs customer lifecycle journeys and follow-up.
Measured byJourney performanceFollow-up outcomes
Explore CRM automation →Their deliverables and performance measures are different. Planning retention flows? Read the CRM retention workflow guide.
Onboarding and measurement
Start with a sample. Agree the rules.
Start with a sample of the recurring work and the tools your team uses. Agree on fields, permissions, review steps and completion criteria.
FieldsPermissionsReview stepsCompletion criteria
Age of the queue
Completed checked updates
Rework
Outstanding decisions
Ecommerce questions
Before we touch your store data.
Scope depends on the systems, access, record consistency and volume. Each channel's responsibilities should be explicit.
Only within agreed authorization rules. Those actions should not be assumed to be part of routine data support.
First identify the source of truth and test representative records. Automation should follow a reliable process, not amplify inconsistent information.
Describe the tasks, current platforms, approximate workload and the decisions your internal team wants to retain.
Keep store operations connected
Start with the task that causes the most rework.
Start with the recurring task that causes the most rework or delay. We can discuss a focused support process before expanding to other areas.