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Business mentions
Your business is named in an AI-assisted answer.
Observed in the responseAI search visibility assessment
AI Search Visibility: Find the Gaps Between Your Expertise and Buyer Discovery
Understand where your business is visible in AI-assisted search—and where buyers cannot find enough information to evaluate you.
MTI Tech reviews your priority questions, relevant public pages and observable citations, then prepares an evidence-led improvement plan. The review distinguishes business mentions, linked sources, search impressions and referral activity rather than combining them into an unexplained visibility score.
VISIBILITY BASELINEObserving
Mention
Linked source
Impressions
Referral
Q1 · Who handles order workflows?
Q2 · What does the service include?
Q3 · What determines cost?
Q4 · Is there proof it works?
Q5 · What if it fails?
Observed 0Partial 0Gap 0Illustrative
Four signals, reported separately
No unexplained visibility score.
A single number hides what actually happened. The review keeps each signal separate so you can see what it means and where it came from.
73“visibility score”
↗
Linked sources
A page is shown as a source a reader can open.
Observed citation◉
Search impressions
Your pages appear in search surfaces you can measure.
Search console data→
Referral activity
Visitors actually arrive from AI-assisted platforms.
Your analyticsThe assessment method
A repeatable protocol, not a one-off screenshot.
Every step produces something you can inspect and repeat later.
- 01
Fixed buyer-question set
Agree the priority questions your buyers actually ask. The set stays fixed so repeat checks can be compared.
Question set - 02
Observation method
Record the platform, the date and what the response showed. Repeat the checks rather than relying on one answer.
Observation log - 03
Source coverage
Map which of your public pages—and which outside sources—are cited or missing for each question.
Coverage map - 04
Access checks
Confirm priority pages are reachable by appropriate public crawlers and that indexing and snippet controls match your goal.
Access checklist - 05
Evidence report
Present each finding with the observation behind it, followed by a prioritised improvement plan.
Evidence report - 06
Measurement limitations
State plainly what the data can show, what it cannot, and how much it may vary.
Limitations note
Where the gaps usually are
What you know vs. what buyers can find.
Much of a business's best evidence lives in proposals, sales calls and inboxes. If it isn't public, buyers—and AI-assisted search—can't use it.
Your delivery process
Documented on the service page
Results from client work
gapOnly in sales decks
What shapes cost
gapNot explained anywhere public
Business identity
Consistent across genuine profiles
Limits and failure handling
gapHidden in proposals
Your expertiseIllustrative examplePublic discovery
What you receive
An evidence report you can check line by line.
Findings sit next to the observations behind them, so every recommendation can be traced back to what was actually seen.
VISIBILITY BASELINE · REPORTIllustrative structure
Priority buyer questions
- Q1Which provider can handle our order workflow?
- Q2What does the service include?
- Q3What determines cost?
- Q4Is there proof it works?
Fixed set, agreed before the first check.
Observation log
- Q1Platform A · recorded · business mentioned
- Q1Platform A · repeat check · not mentioned
- Q2Platform B · recorded · linked source shown
- Q3Platform B · recorded · no relevant source
Results vary between checks; both are retained.
Source coverage
- ✓Service page cited for Q2
- ○Case study relevant to Q4 but not cited
- ✕No public page answers Q3
- ↗Outside directory cited for Q1
Coverage shows where to improve, not a ranking.
Improvement plan
- 1Publish a clear explanation of cost factors
- 2Separate measured results from observations in the case study
- 3Fix snippet controls on two priority pages
- 4Repeat the fixed question set after changes
Prioritised by buyer impact and effort.
Measurement limitations
What this review can’t tell you.
Being clear about limits is part of the method. These notes appear in every report.
- ~
AI-assisted answers can change with date, location, account and phrasing.
- 1
One observation is not a ranking, and one favourable answer is not market leadership.
- ≠
A mention is not a citation, a citation is not a visit, and a visit is not a sale.
- ✕
We cannot control or guarantee what an AI system says about your business.
The baseline is the assessment: a fixed question set, observations, source coverage, access checks and an evidence report. AEO is the ongoing work to improve content and evidence based on what the baseline finds.
No. Mentions, linked sources, search impressions and referral activity are reported separately, because combining them hides what actually happened.
Repeat checks are only comparable when the questions stay the same. The set can be revised deliberately, with the change noted in the report.
No. We can review access, content and observable visibility and recommend improvements. We cannot control or guarantee what an AI system says.
Your target customers, priority services, the questions buyers ask your team, and access to search and analytics data where available.
Start with a baseline
See where buyers can—and can’t—find you.
Bring your priority services and the questions customers ask. We’ll return a baseline you can repeat and improve against.