Faster pages
Page speed optimization and a responsive rebuild, so pages load quickly and work properly on phones.
Result: 9.8s → 2.5s
Case study · Web development
Estate Point: The Challenge, the Work and the Evidence
A website for a real estate company serving buyers and sellers across the USA, Norway and Pakistan, rebuilt to load faster, be easier to find in search and turn more visitors into inquiries.
- Client
- Real estate company
- Services
- Web development · Technical SEO · Performance
- Markets
- USA · Norway · Pakistan
Results
Four measures that moved.
0%Organic impressionsIncrease within 4 months of launch
9.8s0sPage load timeDown from 9.8 seconds
0%Form submissionsCompleted inquiry forms
0New ranking keywordsSearches the site newly appeared for
The challenge
A slow site that search engines and visitors both struggled with.
Estate Point is a real estate company serving buyers and sellers across the USA, Norway and Pakistan. It needed a website that explained its services better, built credibility and supported lead generation. At the start, pages took 9.8 seconds to load; for someone browsing on a phone, that is long enough to leave.
The old site also had an outdated design, a weak mobile experience, poor page structure, limited SEO visibility, unclear calls to action and content that was difficult to manage.
- 01Load faster
Cut the wait before visitors can see and use listings.
- 02Be found more often
Help search engines understand buying and renting pages.
- 03Turn interest into inquiries
Make the contact step easy to reach from anywhere on the site.
The work
Three workstreams, each tied to a result.
Pages search engines can read
An improved sitemap, SEO-friendly service pages, schema markup and internal linking, so search engines can understand and show the site.
Result: +63% impressions in 4 months · 33 new keywordsA clearer route to contact
Clear calls to action, contact form improvements, conversion-focused content and analytics tracking to measure inquiries.
Result: +40% form submissionsBefore and after
Same site, different experience.
Switch between the starting point and the result. The load bar shows the difference in waiting time at real scale: every second counts on a phone.
Page load time9.8 seconds
Organic impressionsStarting level
Ranking keywordsStarting set
Form submissionsStarting level
Reading the evidence
What each number measures.
Different numbers answer different questions. Here is what each one tells you, and what it doesn’t.
Organic impressions
How often the site appeared in Google results, measured over the four months after launch. More impressions means more visibility, not necessarily more visits.
New ranking keywords
Searches the site began to appear for. It shows wider reach; the value depends on how relevant those searches are.
Page load time
How long a page took to load in testing. It is a speed measure, separate from Google’s Core Web Vitals scores.
Form submissions
Completed inquiry forms. The closest of the four to business value, since each one is a person asking about a property.
Results depend on the starting point, the market and the scope of work. A similar project will not necessarily produce the same numbers.
Have a site that feels slow or hard to find?
Let’s look at where yours stands.
Share your website and the action you want visitors to take. We’ll review speed, search structure and the path to an inquiry before recommending changes.