ChatGPT search visibility

ChatGPT Search Visibility Built on Accessible, Credible Information

Help buyers find clear information about your business when they use ChatGPT search.

MTI Tech reviews the public pages, business details and evidence relevant to your customers' questions. The objective is to improve discoverability and evaluate observable search visibility—not to promise control over ChatGPT's recommendations.

PROMPT PROTOCOL · RECORDCheck 01
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MentionCitationNeither

Illustrative record · a sample, not a census

MTI Tech eagle mascot reviewing a clipboard with a chat icon
What the review should answer

Five questions, assessed together.

A crawl-access issue is different from a missing service explanation—and a missing citation does not establish the cause on its own.

01

Can the relevant public pages be accessed?

Access
Checks

Search-crawler access and security-layer rules for the public site—private areas stay private.

02

Do they explain the service clearly?

Clarity
Checks

Whether a buyer could understand scope, fit and process from the page alone.

03

Is there evidence behind the claims?

Evidence
Checks

Case studies, examples and specifics that can be inspected—not adjectives.

04

Do third-party references describe you accurately?

References
Checks

Directories, profiles and mentions elsewhere that may describe the business.

05

Which buyer questions produce a mention, a citation or neither?

Outcome
Checks

The observed result for each question in the fixed set, recorded with its context.

Hover or tap a card to see what it checks.

Search access is not model training

Two separate controls. Keep them separate.

OpenAI documents separate crawler controls for search and for training. A technical review examines your public website's OAI-SearchBot access and relevant security-layer rules while preserving your separate training preferences.

Search crawlingOAI-SearchBot

Used to surface websites in ChatGPT search features.

Model trainingSeparate control · your choice

Independent of search visibility. Allowing training is not assumed to be required.

robots.txtIllustrative excerpt
# Existing rules reviewed first — never replaced wholesale
User-agent: OAI-SearchBot
Allow: /services/
Disallow: /client-portal/   # private stays private

# Training preference: kept exactly as you set it
User-agent: GPTBot
Disallow: /
!Do not overwrite the complete robots configuration without understanding existing restrictions.
A repeatable visibility review

Same questions. Recorded context. Repeated checks.

Choose a fixed set of relevant customer questions and retain the source evidence so the report can be checked later.

Exact promptProduct modeLocation assumptionsDateSource evidence
Check 1
Check 2
Check 3
Check 4
Check 5
Check 6
Q1 · Order workflow provider
CMC–CM
Q2 · What the service includes
M–MMCC
Q3 · What shapes cost
–––M––
CCitation — link to a specific pageMMention — brand named, no link–NeitherIllustrative

This is a sample of observed responses, not a census of what every user sees. Changes can reflect the system, available sources or the prompt context as well as your website work.

Mention, citation, referral

Three outcomes that are easy to confuse.

  1. Mention

    Your business is named in the answer. There may be no link.

  2. Citation

    A specific page is linked as a source a reader can open.

  3. Referral

    A visit actually arrives. Analytics sees only visits that arrive with a recognisable referrer—an answer that mentions you may produce no visit at all.

ChatGPT search · illustrative answer

For order-workflow automation, Example Co. describes its delivery process, requirements and limitations on its service page.

↗ examplecompany.com/services
Analytics1 referral visitOnly if clicked and attributed
MentionCitationReferral
Improve pages that answer the question

Pages worth finding.

01

Focused service explanation

One service, clearly scoped: who it fits, what it includes and how it works.

02

Honest cost guide

What drives cost up or down, without hiding the factors buyers ask about.

03

Original implementation example

Something you actually built, with the decisions and trade-offs involved.

04

Case study with evidence

What happened, what was measured and what was simply observed.

Avoid

“We are the best provider for every business.”

Instead

Explain the actual trade-offs a buyer is weighing when they need a comparison.

Questions about ChatGPT visibility

Answered plainly.

See the full visibility baseline →

Search and training controls are separate. Search visibility should be evaluated through the relevant public-access and content requirements.

No. Repeat the same question set and retain the observations. Report variation and limits.

This visibility service concerns how people discover your public information in ChatGPT search. It does not require replacing your website's chatbot or adding an LLM to your own site.

Identify the services and buyer questions that matter commercially, then establish a documented baseline before changing the content.

Start with the questions that matter

Make your information easy to find—and easy to trust.

Tell us which services and buyer questions matter commercially. We’ll document a baseline before anything changes. Prefer to run it yourself? Use our free ChatGPT visibility review guide and repeatable visibility test.

Request a ChatGPT Visibility Review ↗
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