SEO and AEO Case Study: Richifynow

This case study explains how MTI Tech helped Richifynow improve organic visibility and AI search readiness through technical SEO, content optimization, schema, internal linking, and AEO-focused page structure.

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SEO challenge

The Challenge

The website had:

  • Duplicate page titles.
  • Weak service page structure.
  • Thin content.
  • Poor internal linking.
  • Missing FAQs.
  • Limited schema.
  • Low local visibility.
  • Content overlap.
  • Weak conversion paths.
SEO solution

The Solution

MTI Tech implemented:

  • Technical SEO audit.
  • Keyword mapping.
  • Title and meta rewrites.
  • H1 and heading cleanup.
  • Service page restructuring.
  • FAQ sections.
  • Schema markup.
  • Internal linking.
  • Content pruning.
  • AEO answer blocks.
  • Local SEO improvements.
SEO results

The Result

After implementation, the client saw:

  • Optimized website structure.
  • Google-recommended site organization.
  • Properly defined sitemap.
  • Organic clicks increased by 45%.
  • The site moved from position 12 to position 2 for Wealth Building.
  • 116 pages became indexed after technical cleanup.
  • Lead form submissions increased by 38%.

Services Used

  • Technical SEO.
  • AEO.
  • Content optimization.
  • Local SEO.
  • Schema markup.
  • Internal linking.
  • Search visibility reporting.