CRM Automation Case Study: Ecommerce

This case study explains how MTI Tech helped AL-Araf improve customer communication and retention through CRM setup, email automation, SMS workflows, segmentation, and lifecycle campaigns.

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CRM challenge

The Challenge

The business faced:

  • Manual follow-up.
  • Disorganized customer data.
  • Missed lead opportunities.
  • No abandoned cart flow.
  • No post-purchase communication.
  • Weak segmentation.
  • Limited reporting.
CRM solution

The Solution

MTI Tech created:

  • CRM structure.
  • Contact segmentation.
  • Welcome email flow.
  • Abandoned cart sequence.
  • Post-purchase workflow.
  • Review request automation.
  • Win-back campaign.
  • SMS reminders.
  • Reporting dashboard.

The Result

After implementation, the client saw:

  • Well-structured site journeys.
  • Improved navigation.
  • Improved UI and UX.
  • Email revenue increased by 61%.
  • Abandoned cart recovery improved by 74%.
  • Repeat purchase rate increased by 60%.
  • Manual follow-up time decreased by 20 hours per week.

Services Used

  • CRM automation.
  • Email marketing.
  • SMS automation.
  • Ecommerce retention.
  • Segmentation.
  • Reporting.